Name the decision and the point of no return
Write the decision as a concrete trade-off: what to do, why now, which options exist, and what becomes hard to undo.
A strong startup decision is not just about getting an answer. It clarifies the bet, critical assumptions, missing evidence, and the conditions that should change your mind before runway starts burning.
5-step method
Write the decision as a concrete trade-off: what to do, why now, which options exist, and what becomes hard to undo.
Ask what must be true for the decision to work: customer demand, team capacity, sales cycle, margin, market timing, or funding.
Imagine the decision failed 90 days from now. Identify the quiet failure, late signal, team risk, and bad incentive.
Set the signals that confirm or invalidate the bet: minimum metric, review date, maximum cost, customer proof, or stop condition.
Use Quick analysis to frame a current decision quickly. Use deep analysis when the choice commits runway, team, budget, or credibility.
Get
Visible critical assumptions
Check
Missing evidence and thresholds
Keep
Expected vs. actual review point